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Eminem

Development, Gamification, Web Design

Eminem

Mobile-friendly campaign for Eminem’s MMLP2 album launch built on Drupal. The campaign consisted of a complete redesign of Eminem.com, an annotated lyrics section built upon Livefyre’s SideNotes Beta and a gamification piece where fans received prizes for sharing content vital to the album’s success. Responsibilities included handling design, HTML, CSS and Javascript.

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