👋Hello
I’m Rich Rosales, a solution-driven UX leader based in Los Angeles with 14 years of experience conceptualizing and crafting digital products.
I specialize in product design and strategy — wireframing, UI visual design, design systems and front-end development. Currently serving as the Global UI/UX Director @ Boardriders.
Download Résumé
In
Essence
I help make ...
... the little things better
... and the big things awesome
Some of my
skillsets
Creative
- Creative Direction
- Data-driven Design
- eCommerce
- Prototyping
- Research & Strategy
- UI/UX Design
- Visual Identity
Technical
- React
- Gatsby / NextJS
- Javascript / Typescript
- PostCSS / Sass
- Drupal / Contentful / Wordpress
- Shopify
- PHP
- Git
Languages
- English
- Spanish
Some of my skillsets
UX/Creative
- Data-driven Design
- eCommerce
- eCommerce
- Prototyping
- Research & Strategy
- UI/UX Design
- Visual Identity
Technical
- React
- Gatsby / NextJS
- Javascript / Typescript
- PostCSS / Sass
- Drupal / Wordpress
- PHP
- Git
Languages
- English
- Spanish
Clients
I've been fortunate enough to collabrate with hundreds of artists of brands throughout my career.
Projects
A small curation of some recent projects that I've led and contributed to.
Boardriders Design System
Architected a multi-brand design system to serve Boardriders six primary brands (Quiksilver, Billabong, RVCA, Roxy, DC Shoes & Element). The design system drastically improves maintainability by allowing brands to use a shared set of components themed via brand-specific tokens.
UMG Artist Site Factory
Co-architected Universal Music's next-gen artist + e-commerce/D2C platform (built in Gatsby). This platform is expected to exceed the 65 million unique visitors and eight figure annual revenue generated from our previous (Drupal) platform. The ASF platform showcases UMG's extensive roster of artists and utilizes various APIs (Youtube, Spotify, BandsinTown, Shopify, etc) to automatically populate content for hundreds of artists.
Case StudiesAn in-depth overview of my thought process on some of my recent projects
Rolling Stones | No9 Carnaby St. Store
This case study will outline how my team was able to turnaround an immersive/highly successful global ecommerce store for the Rolling Stones that will now serve as the foundation for UMG e-commerce sites for years to come.
uDiscover
This case study will outline how I was able to work with various stakeholders across multiple departments to ultimately architect a solution that executives were extremely satisfied with.
Rolling Stones | No9 Carnaby St. Store
This case study will outline how my team was able to turnaround an immersive/highly successful global ecommerce store for the Rolling Stones that will now serve as the foundation for UMG e-commerce sites for years to come.
uDiscover
This case study will outline how I was able to work with various stakeholders across multiple departments to ultimately architect a solution that executives were extremely satisfied with.